Friday, April 29, 2011

Chopping humanity up into neat little segments

So there's an ongoing battle in my neighborhood to prevent a developer from plopping down a crappy strip mall with discount crap stores.  They claim "our studies say the demographics don't support an actual grocery here, blah blah blah blah".  Since this quite frankly is bullshit, and the developer won't show his report, a community activist is assembling her own to share.  Which leads me to this nifty little website:  Esri Data.  They've got American consumers carved up into 65 neat little boxes.  Some of the details are average age, race, area, and little factoids such as "eats at Friendly's" "owns/leases Honda" "watches cable tv" "plays soccer".  This whole thing strikes me as kind of odd.  My household doesn't fit neatly into any of the boxes.  But I am finding it very interesting to get an inside look at how businesses look at potential customers and how to locate stores/separate them from their money.

Oh, and how do you know if a developer is lying?  HIS LIPS ARE MOVING! LOL

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